Maayan F.
About Maayan F.
Maayan F. serves as the Head of Finance Application & Operations at AppsFlyer in Tel Aviv, Israel, a position held since 2022. With extensive experience in finance operations and risk management, Maayan has previously worked in various roles at companies such as Taboola and Cellcom, contributing to key financial processes in the tech industry.
Work at AppsFlyer
Maayan F. serves as the Head of Finance Application & Operations at AppsFlyer, a position held since 2022. Located in Tel Aviv, Israel, Maayan oversees financial applications and operational strategies within the company. This role involves managing finance-related processes and ensuring the efficiency of financial operations in a fast-paced tech environment.
Previous Experience in Finance Operations
Before joining AppsFlyer, Maayan worked at Taboola as a Senior Manager in Finance Operations & Credit Risk for four months in 2021. Prior to this, Maayan held various roles at Taboola, including Finance Manager/Controller from 2016 to 2019 and Manager of Finance Operations from 2019 to 2021. This experience contributed to a strong foundation in finance operations and risk management.
Military Service and Early Career
Maayan served in the Israeli Air Force as a Sergeant from 2004 to 2006. Following military service, Maayan began a career in customer service and sales at Cellcom, where roles included Sales Associate and Customer Service Representative from 2006 to 2008. Maayan later transitioned to a Financial Expert position at Cellcom from 2008 to 2011, further developing expertise in finance.
Education and Expertise
Maayan holds a B.A. in Economics and Management from The College of Management Academic Studies, where studies focused on Information Systems, Finance, and Pension Insurance from 2008 to 2011. Additionally, Maayan completed a graduate certificate in Financial Risk Management at New York University in 2015, enhancing knowledge in financial risk assessment and management.
Achievements in Financial Risk Management
Maayan has played a key role in IPO readiness and post-merger integration processes in the tech industry. This experience, combined with a strong background in financial risk management, positions Maayan as a knowledgeable leader in finance operations, particularly in acquisition processes within the finance sector.