Michael Zaitsev
About Michael Zaitsev
Michael Zaitsev serves as the Vice President of Global Commercial Partnerships at AppsFlyer, where he has worked since 2024. He has a diverse background in mobile applications, business intelligence, and customer success, with previous roles at AppsFlyer, eBay, and NICE Ltd.
Current Role at AppsFlyer
Michael Zaitsev serves as the Vice President of Global Commercial Partnerships at AppsFlyer, a position he has held since 2024. He operates in the Tel Aviv District, Israel, where he focuses on developing and managing commercial partnerships on a global scale. His role involves strategic planning and execution to enhance the company's market presence and drive revenue growth.
Previous Experience at AppsFlyer
Before his current role, Zaitsev worked at AppsFlyer for a total of eight years. He served as the Managing Director for East Europe & Africa from 2021 to 2024, where he was responsible for overseeing operations and expanding the company's footprint in these regions. Prior to that, he held the position of Head of Customer Success from 2016 to 2021, focusing on customer engagement and satisfaction.
Educational Background
Zaitsev has a strong educational foundation in economics and business strategy. He earned a Bachelor's degree in Economics from Ariel University, completing his studies from 2009 to 2012. He also studied at Harvard Business School Online, where he completed a course in Strategy Execution in 2022. Additionally, he attended INSEAD for a course on Business Strategy and Financial Performance in 2021.
Technical Expertise and Skills
Michael Zaitsev possesses expertise in mobile applications and business intelligence, which he leverages to enhance B2B sales strategies. His background includes a focus on customer segmentation, profiling, and targeting, which has contributed to revenue growth in large companies. He has also gained technical skills in information systems analysis, SQL Server, and business intelligence development.
Career Progression and Roles
Zaitsev's career includes diverse roles across various organizations. He worked as a Tech Lead at eBay, where he focused on structured data for B2B from 2016. Prior to that, he served as a Team Lead Customer Experience Data Analyst at eBay from 2012 to 2016. His earlier experience includes positions at NICE Ltd, the Ministry of Defense, and Microsoft, where he developed a range of technical and analytical skills.