Nivedan Kumar
About Nivedan Kumar
Nivedan Kumar is the Head of Cloud and Technology Partnerships at AppsFlyer, with a strong background in data-driven marketing and performance marketing. He has held various roles at companies like Adobe and HCL Technologies, and possesses an MBA and a B.Tech in Electrical and Electronics Engineering.
Current Role at AppsFlyer
Nivedan Kumar serves as the Head of Cloud and Technology Partnerships at AppsFlyer since 2021. In this role, he focuses on establishing and managing partnerships with cloud solutions technology companies. His responsibilities include structuring commercial arrangements that leverage data-driven marketing strategies. Kumar's position is based in Bangkok City, Thailand, where he utilizes his extensive experience to enhance the company's cloud offerings.
Previous Experience at Adobe
Kumar has held multiple roles at Adobe between 2018 and 2021. Initially, he worked as a Senior Account Manager in Singapore for two years, where he managed key client accounts. He later transitioned to the role of Customer Success Manager for seven months and also served as a Solution Consultant for Advertising Cloud for five months. These positions allowed him to develop a strong understanding of client needs and technical solutions in the advertising technology space.
Experience at HCL Technologies and Exponential
Before his tenure at Adobe, Kumar worked at HCL Technologies as a Senior Executive for one year in Hyderabad, India. He also gained experience at Exponential, where he served as a Campaign Manager for one year and as a Business Operations Associate for eight months. These roles contributed to his foundational knowledge in marketing operations and client engagement strategies.
Educational Background
Kumar holds a Master of Business Administration (MBA) in Finance from the New Delhi Institute of Management, where he studied from 2009 to 2011. He also earned a Bachelor of Technology (B.Tech.) in Electrical and Electronics Engineering from Sagar Institute of Research and Technology, Bhopal, from 2005 to 2009. His educational background supports his expertise in translating business requirements into technical solutions.
Expertise in Data-Driven Marketing
Nivedan Kumar possesses extensive experience in data-driven marketing and performance marketing. His expertise is crucial for his current role, where he structures commercial arrangements with cloud technology companies. Additionally, his background in ad tracking and tagging enhances his ability to collaborate effectively across various teams, including sales, client servicing, and engineering.