Omri Erel
About Omri Erel
Omri Erel serves as the Vice President of Global Revenue Marketing at AppsFlyer, a position he has held since 2023. He has extensive experience in various marketing roles, including leadership positions at Socialbakers, Connecteam, WalkMe, and Transmit Security.
Work at AppsFlyer
Omri Erel serves as the Vice President of Global Revenue Marketing at AppsFlyer, a role he has held since 2023. In this position, he focuses on driving revenue growth through innovative marketing strategies. His responsibilities include overseeing marketing initiatives that align with the company's global objectives. Erel's expertise in optimizing marketing processes contributes to AppsFlyer's efforts in enhancing customer engagement and acquisition.
Previous Experience in Marketing
Before joining AppsFlyer, Omri Erel held several key marketing positions. He worked as the Chief Marketing Officer at Connecteam from 2022 to 2023, where he was responsible for leading marketing strategies. Prior to that, he served as the Chief Marketing Officer at Transmit Security from 2020 to 2021. Erel also spent six years at WalkMe as Vice President of Demand Generation, focusing on creating demand and boosting customer acquisition.
Expertise in Marketing Strategies
Omri Erel has a strong proficiency in various marketing strategies, including Account-Based Marketing (ABM) and offline marketing. He is experienced in event planning as part of comprehensive marketing strategies. His background encompasses both B2B and B2C marketing environments, allowing him to tailor approaches that effectively reach diverse audiences. Erel is also skilled in automating marketing processes to enhance efficiency.
Achievements in Demand Generation
Throughout his career, Omri Erel has demonstrated a knack for creating demand and boosting customer acquisition. His leadership in marketing has led businesses through hyper growth phases, showcasing his ability to implement effective strategies that drive revenue. His experience in optimizing for search engines (SEO) further supports his efforts in enhancing market visibility and engagement.
Career Timeline
Omri Erel's career includes significant roles in various companies. He worked at Socialbakers as Senior Vice President of Marketing from 2018 to 2020 in Prague, Czech Republic. His tenure at WalkMe lasted from 2012 to 2018, where he focused on demand generation. Erel's career reflects a consistent progression in marketing leadership roles, culminating in his current position at AppsFlyer.