Or Moshkovitz
About Or Moshkovitz
Or Moshkovitz is the Global ABM Lead at AppsFlyer, where he develops comprehensive ABX reports to enhance collaboration between marketing and sales teams. He has a background in online marketing management and has held various roles in the marketing sector since 2014.
Work at AppsFlyer
Or Moshkovitz currently serves as the Global ABM Lead at AppsFlyer, a position held since 2022. In this role, Moshkovitz develops comprehensive Account-Based Experience (ABX) reports to enhance collaboration between marketing and sales teams. Prior to this, Moshkovitz worked as a Paid Acquisition Manager for five months in 2021 and then as a Paid Acquisition Team Lead from 2021 to 2022. This trajectory at AppsFlyer highlights a focus on optimizing marketing strategies and aligning sales efforts.
Background
Or Moshkovitz has a diverse background in marketing, having worked in various roles across different organizations. Before joining AppsFlyer, Moshkovitz was the Head of Marketing at Funzing from 2016 to 2019. Additionally, Moshkovitz worked as an Online Marketing Manager at EyeClick for one year from 2014 to 2015. This experience has contributed to a strong foundation in marketing management and strategy development.
Education and Expertise
Or Moshkovitz earned a Bachelor of Arts in Communication with a focus on Marketing and Advertising from Ariel University, completing the program from 2011 to 2014. Moshkovitz possesses expertise in various aspects of online marketing, including content syndication, A/B testing, and funnel optimization. Additionally, Moshkovitz has skills in using Google Tag Manager to enhance online marketing efforts and integrate ABX platforms for improved marketing and sales alignment.
Achievements
Throughout Moshkovitz's career, there has been a consistent focus on developing strategies that enhance collaboration between marketing and sales teams. The role at AppsFlyer as Global ABM Lead involves creating detailed ABX reports, showcasing Moshkovitz's commitment to optimizing marketing processes. The leadership roles in previous positions, including Head of Marketing at Funzing and Paid Acquisition Team Lead at AppsFlyer, reflect a dedication to advancing marketing initiatives.