Oren Kaniel
About Oren Kaniel
Oren Kaniel is the CEO and co-founder of AppsFlyer, where he has worked since 2011. He has a background in software engineering and project management, with previous roles at Intel, Veraz Networks, and Avaya, and holds an MBA from Reichman University and The Wharton School.
Current Role at AppsFlyer
Oren Kaniel serves as the CEO and co-founder of AppsFlyer, a position he has held since 2011. Under his leadership, the company has focused on enhancing mobile attribution and marketing analytics. Kaniel emphasizes the importance of creating exceptional experiences for all stakeholders, including clients, partners, and employees. He actively encourages feedback and idea sharing from stakeholders to improve company practices and culture. His role involves strategic decision-making and overseeing the overall direction of the company.
Previous Work Experience
Prior to his role at AppsFlyer, Oren Kaniel gained diverse experience in various technology and management positions. He worked as a software engineer at Intel from 2001 to 2003 and at Avaya from 2004 to 2006. Kaniel also served as a project manager at Veraz Networks from 2006 to 2010. Additionally, he worked as a venture capital associate at Emerald Stage2 Ventures for 11 months in 2010. His early career included serving in the Israel Defense Forces as a cook from 1995 to 1998.
Education and Expertise
Oren Kaniel holds a Bachelor of Arts in Computer Science, graduating Cum Laude from the Technion - Israel Institute of Technology, where he studied from 1999 to 2003. He earned an MBA from Reichman University, completing the program from 2008 to 2010. Kaniel also participated in an exchange program at The Wharton School, where he achieved an MBA in 2010. His educational background provides a strong foundation in both technical and business disciplines.
Blogging and Industry Insights
Oren Kaniel writes a blog on the AppsFlyer website, where he shares insights and updates related to the company and the broader industry. His writing reflects his passion for mobile technology and aims to engage stakeholders by providing valuable information. Kaniel's approach to blogging aligns with his commitment to fostering open communication and sharing knowledge within the mobile marketing community.