Otávio Tranchesi
About Otávio Tranchesi
Otávio Tranchesi serves as the Industry Lead Finance for Europe, LATAM, Africa, and the Middle East at AppsFlyer, where he aligns finance sector needs with product strategies. He has a diverse background in marketing and finance, having held various roles in companies such as Easy Taxi, Morgan Stanley, and Magnetis Investimentos.
Current Role at AppsFlyer
Otávio Tranchesi serves as the Industry Lead Finance for Europe, LATAM, Africa, and the Middle East at AppsFlyer. In this role, he bridges the gap between clients and the product team by translating the specific needs of the finance sector into actionable product strategies. His focus is on enabling clients to achieve their goals through the use of AppsFlyer's attribution and analytics platform, ensuring that their requirements are met effectively.
Previous Experience in Marketing and Management
Otávio Tranchesi has held various significant positions in marketing and management prior to his current role. He was the Chief Marketing Officer at Easy Taxi for five months in 2013, where he managed marketing strategies in São Paulo. He also co-founded SINGU in 2015, contributing to its development for a year. His experience includes serving as Head of Marketing at Enova International and as Vice President of Marketing at Magnetis Investimentos, where he focused on enhancing user acquisition and retention.
Background in Finance and Economics
Otávio Tranchesi has a solid educational background in economics, having earned his Bachelor's degree from Insper Instituto de Ensino e Pesquisa. His professional experience in finance includes roles at Morgan Stanley as an Equity Research analyst and at Itaú BBA in Middle Office Support. He also worked at Sumitomo Mitsui Banking Corporation, providing him with a comprehensive understanding of financial markets and corporate banking.
Career Progression in Technology and Digital Marketing
Throughout his career, Otávio Tranchesi has gained extensive experience in technology and digital marketing. He worked at PicPay as Head of Product Growth and Media, where he contributed to product development and marketing strategies. Additionally, he served as Brazil Business Manager at Viber Media, Inc., focusing on expanding the company's presence in the Brazilian market. His roles have consistently involved optimizing user acquisition, retention, and monetization strategies.
Internship and Early Career Experience
Otávio Tranchesi began his career with an internship at Insper Instituto de Ensino e Pesquisa in 2011. This early experience laid the foundation for his subsequent roles in finance and marketing. He also worked at Easy Taxi as Panama Country Manager, where he managed operations for six months. His diverse experiences across different sectors have contributed to his expertise in bridging client needs with product solutions.