Paul W.
About Paul W.
Paul W. serves as the General Manager for Western Europe and MENAT at AppsFlyer, bringing over 20 years of experience in digital marketing and a strong focus on SaaS technologies. He has held leadership roles at several prominent companies, including Wavemaker, CAKE, and TradeDoubler, and is recognized for his ability to drive growth and build effective teams.
Current Role at AppsFlyer
Paul W. serves as the General Manager for Western Europe and MENAT at AppsFlyer since 2022. In this role, he focuses on driving growth and expanding the company's presence in these regions. His leadership is characterized by a client-centric approach, which emphasizes building strong business relationships and influencing senior-level decision-makers.
Previous Experience in Digital Marketing
Paul W. has over 20 years of experience in digital marketing. He has held various leadership positions, including Managing Director at CAKE from 2012 to 2015 and Performance Marketing Director at Wavemaker from 2008 to 2010. His tenure at TradeDoubler as Agency Services Director lasted from 2010 to 2012. These roles have equipped him with extensive knowledge in shaping marketing strategies for major brands.
Education and Academic Background
Paul W. studied Microbiology at the University of Surrey, where he earned a Bachelor of Science (BSc) degree from 1998 to 2001. Prior to that, he completed his A Levels at Loughborough Technical College from 1996 to 1998. His educational background provides a solid foundation for his analytical approach to marketing.
Board Memberships and Industry Involvement
Paul W. has been actively involved in the marketing industry through various board memberships. He served as a Board Member for the Mobile Marketing Association from 2018 to 2020 and was part of the IAB UK as a Board Member for the Performance Marketing Council in 2015. These roles reflect his commitment to advancing the digital marketing landscape.
Expertise in Marketing Technology
Paul W. specializes in SaaS technologies, particularly in marketing technology and analytics. He is known for developing go-to-market strategies and integrated digital strategies that deliver above-average growth rates across different verticals and geographies. His expertise positions him as a key player in the digital marketing sector.