Pratik Basu
About Pratik Basu
Pratik Basu is a Senior Account Executive for India and Bangladesh at AppsFlyer, with extensive experience in digital marketing and Martech. He has held various roles in sales and business development across notable companies, including TikTok and YouAppi, and possesses strong skills in client relationship management and data analysis.
Work at AppsFlyer
Pratik Basu currently serves as a Senior Account Executive for India and Bangladesh at AppsFlyer. He has been in this role since 2023, working on-site in Bengaluru, Karnataka. In this position, he focuses on managing client relationships and driving deals to closure within the digital marketing and Martech sectors. His experience at AppsFlyer includes serving as a Sales Manager for Gaming from 2021 to 2023, where he developed strategies to enhance client engagement and sales performance.
Previous Experience at TikTok
Prior to his current role, Pratik Basu worked at TikTok in two capacities. From 2019 to 2020, he was involved in sales for India, specifically focusing on the gaming and tech sectors. He later held the position of Senior Manager for TikTok Ads Sales in India and Brazil from 2020 to 2021. His work at TikTok contributed to his expertise in managing client relationships and driving advertising solutions.
Career Background in Business Development
Pratik Basu has extensive experience in business development, having worked at YouAppi as a Senior Manager and Business Development Manager from 2016 to 2019. His role involved fostering client relationships and developing business strategies in the digital marketing space. He also served as a Senior Business Analyst at Merkle Sokrati from 2015 to 2016, where he utilized his analytical skills to support business growth.
Education and Expertise
Pratik Basu holds a Bachelor of Technology (B.Tech.) degree from Kalinga Institute of Industrial Technology, where he studied from 2010 to 2014. He further enhanced his knowledge by completing the CORe Credential of Readiness program at Harvard Business School Online in 2018. His educational background supports his expertise in product management, data analysis, and advertising solutions, which he applies in his professional roles.
Skills and Industry Experience
Pratik Basu possesses skills in managing client relationships, product management, and data analysis. He has experience working with clients across diverse industries, including gaming, tech, e-commerce, and entertainment. His passion lies in helping large-scale digital advertisers achieve their marketing goals, and he collaborates with global internal teams to provide optimal solutions and customer service.