Rachel Siegman
About Rachel Siegman
Rachel Siegman serves as the Senior Product Marketing Manager at AppsFlyer, a position she has held since 2022. With extensive experience in B2B marketing and a strong academic background, she has previously worked in various marketing roles across multiple organizations.
Work at AppsFlyer
Rachel Siegman has been serving as the Senior Product Marketing Manager at AppsFlyer since 2022. In this role, she focuses on developing and implementing marketing strategies that enhance product visibility and market penetration. Her responsibilities include crafting strategic narratives that align with the company's goals and resonate with target audiences.
Previous Experience in Marketing
Before joining AppsFlyer, Rachel held several marketing positions. She was the Head of Marketing at Simplex from 2020 to 2022, where she led marketing initiatives. Prior to that, she served as the Director of Product Marketing and Brand at Intelligo Group from 2018 to 2020, contributing to brand strategy and product positioning. Rachel also worked as a Marketing Manager at Como® for 10 months in 2017.
Educational Background
Rachel studied at Tel Aviv University, where she earned a Master of Arts (M.A.) in Near and Middle Eastern Studies from 2013 to 2014. She also holds a Bachelor of Arts (B.A.) in Government, Diplomacy, and Strategy from Reichman University, which she completed from 2010 to 2013. Her educational background supports her expertise in strategic marketing and communication.
Skills and Expertise
Rachel has extensive experience in full stack B2B marketing, with a strong emphasis on creating meaningful messaging. She is skilled in building strategic narratives that enhance product positioning and brand identity. Her passion lies in leveraging technology to support business growth and improve user experiences.
Early Career and Internships
Rachel's early career includes various roles that laid the foundation for her marketing expertise. She worked as a Content Specialist and Blog and Social Media Manager at Behalf from 2015 to 2017. Additionally, she served as an Israeli Liaison at the Endowment for Middle East Truth from 2011 to 2013 and interned for Congressman Doug Lambourn in 2009.