Ram Bercovitch
About Ram Bercovitch
Ram Bercovitch is the Director of Product Management at AppsFlyer, where he has worked since 2021. He has extensive experience in product management, having held various roles at notable companies including Entain and EL AL Israel Airlines.
Work at AppsFlyer
Ram Bercovitch has been with AppsFlyer since 2020, initially serving as a Senior Product Manager for three months. He then progressed to the role of Product Team Lead, where he has contributed for four years. In 2021, he was promoted to Director of Product Management, a position he has held for three years. His work at AppsFlyer involves managing product strategies and overseeing the product lifecycle, demonstrating his expertise in enhancing user engagement and retention.
Education and Expertise
Ram Bercovitch graduated with honors from Ono Academic College, earning a B.A. in Business Administration with a major in Information System Analysis from 2008 to 2011. He has also pursued various certifications, including SAFe® 4 Certified Agilist in 2018 and CISSP in 2012. His educational background is complemented by practical training in computer programming and information technology project management, enhancing his technical and managerial capabilities.
Background
Before joining AppsFlyer, Ram held several positions in product management and technical roles. He worked as a Senior Product Manager at Entain from 2017 to 2018 and as a Technical Product Manager at EL AL Israel Airlines from 2011 to 2013. His experience spans various industries, including marketing, technology, and aviation, showcasing his adaptability and breadth of knowledge in product management.
Achievements
Ram Bercovitch has a proven track record in product management, particularly in increasing engagement and retention for mobile applications and websites. His experience includes managing products from conception to launch, demonstrating a comprehensive understanding of the product lifecycle. He has also been involved in both consumer and enterprise product management, highlighting his versatility in handling diverse product types.
Mentorship and Community Involvement
Since 2019, Ram has been volunteering as a mentor at Product League in Israel. This role allows him to share his knowledge and experience in product management with aspiring professionals, contributing to the development of the next generation of product leaders. His commitment to mentorship reflects his dedication to fostering growth within the product management community.