Roy Yanai
About Roy Yanai
Roy Yanai serves as the Vice President of Product Management at AppsFlyer, where he leads the development of core attribution and measurement products. With a background in computer science and entrepreneurial studies, he has extensive experience in B2B and SaaS product management.
Current Role at AppsFlyer
Roy Yanai serves as the Vice President of Product Management at AppsFlyer, a position he has held since 2023. In this role, he leads the development of the company's core attribution and measurement products. His responsibilities include overseeing product strategy, managing cross-functional teams, and ensuring that product offerings meet market demands. His leadership is pivotal in driving innovation and enhancing the user experience within AppsFlyer's product suite.
Previous Experience at AppsFlyer
Roy Yanai has held multiple roles at AppsFlyer, starting as a Product Manager from 2017 to 2019. He then advanced to Senior Product Manager from 2019 to 2021, and later served as Director of Product Management from 2021 to 2023. Throughout his tenure, he contributed significantly to product development and management, gaining extensive experience in B2B and SaaS environments.
Educational Background
Roy Yanai studied at Reichman University, where he earned a Bachelor of Computer Science from 2012 to 2015. Additionally, he participated in the Zell Entrepreneurship Program at the same institution from 2014 to 2015, focusing on entrepreneurial studies. This educational background provides him with a strong foundation in both technical and business disciplines.
Entrepreneurial Experience
Roy Yanai founded HackIDC, where he worked from 2013 to 2015. This experience allowed him to apply his entrepreneurial skills in a practical setting. He also served as Chief Executive Officer and Head of Product at Mego - your private bringer from 2015 to 2016, where he was responsible for product strategy and development.
Military Background
Before his career in product management, Roy Yanai served in the Israeli Air Force from 2006 to 2010. He held the position of Head of Department and Platoon Commander, where he developed leadership and operational skills that have contributed to his professional development in subsequent roles.