Shani Rosenfelder
About Shani Rosenfelder
Shani Rosenfelder is the Director of Global Content Strategy and Market Insights at AppsFlyer, bringing over 15 years of experience in strategic marketing and content management. She has held various leadership roles in notable companies, including VP of Content at MutualArt.com and Head of Content at AppsFlyer, and possesses strong analytical skills in SQL and Excel.
Current Role at AppsFlyer
Shani Rosenfelder serves as the Director of Global Content Strategy & Market Insights at AppsFlyer. She has held this position since 2022, contributing to the company's strategic marketing initiatives. In this role, she focuses on developing and implementing content strategies that align with market insights to enhance brand reputation and engagement.
Previous Experience at AppsFlyer
Prior to her current role, Shani Rosenfelder worked at AppsFlyer in various capacities. She was the Content Marketing Lead from 2015 to 2016 and later served as the Head of Content & Mobile Insights from 2016 to 2022. During her tenure, she played a significant role in shaping the company's content marketing efforts and mobile insights.
Professional Background in Content Marketing
Shani Rosenfelder has over 15 years of experience in managerial roles focused on marketing and content. She has held positions such as VP Content & Online Partnerships at MutualArt.com and Director of Content Marketing at myThings. Additionally, she served as VP Internet Content at Jerusalem Post, where she developed online content strategies.
Education and Expertise
Shani Rosenfelder studied at The Hebrew University of Jerusalem, where she earned a BA in Communication and Media Studies, along with a focus on Latin American Studies. Her educational background supports her expertise in strategic marketing, online advertising, and campaign optimization. She also possesses high-level skills in SQL and Excel for data analysis.
Recognition and Contributions
Shani Rosenfelder has been recognized for her contributions to the field of content marketing. She has been featured in TechBytes as the Head of Content and Mobile Insights, highlighting her expertise in content strategy and market insights. Her work is characterized by innovative, content-driven projects that enhance brand reputation.