Xinyu CAO
About Xinyu CAO
Xinyu Cao is a Customer Success Manager at AppsFlyer, where she has worked since 2019. She holds a master's degree in Communication and International Marketing from the University of Surrey and a bachelor's degree in Broadcast Engineering from the Communication University of China.
Current Role at AppsFlyer
Xinyu Cao has been serving as a Customer Success Manager at AppsFlyer since 2019. In this role, she is responsible for ensuring customer satisfaction and success with the company's mobile attribution and marketing analytics platform. Her position involves working closely with clients to understand their needs and help them achieve their marketing goals through effective use of AppsFlyer's services. She is based in Beijing City, China.
Previous Experience at 京东
Prior to her current role, Xinyu worked at 京东 (JD.com) as a KA Manager from 2018 to 2019. In this position, she managed key accounts and was involved in developing strategies to enhance customer relationships and drive sales. Her tenure lasted for nine months and took place in Beijing, China.
Experience at PapayaMobile Inc.
Xinyu Cao worked as a Senior Media Buyer at PapayaMobile Inc. from 2016 to 2018. During her two years at the company, she focused on media buying strategies and campaign management, contributing to the company's advertising efforts in the mobile sector. This role was also based in Beijing.
Educational Background
Xinyu holds a Master's degree in Communication and International Marketing from 英国萨里大学 (University of Surrey), which she completed from 2014 to 2015. She also earned a Bachelor's degree in Broadcast Television Engineering from 中国传媒大学 (Communication University of China) from 2006 to 2010. Her educational background provides her with a solid foundation in communication and marketing principles.
Early Career as Project Engineer
Before entering the marketing and customer success fields, Xinyu worked as a Project Engineer at 北京歌华有线电视网络股份有限公司 (Beijing Gehua Cable Network Co., Ltd.) from 2010 to 2014. Her four years in this role involved project management and technical support within the cable television industry, further enhancing her skills in project execution and client interaction.