Yifat A. Danieli
About Yifat A. Danieli
Yifat A. Danieli is the Head of Marketing Operations at AppsFlyer, where she has worked since 2019. With over 15 years of experience in B2B online marketing, she specializes in marketing automation and lifecycle marketing, focusing on customer engagement and retention.
Current Role at AppsFlyer
Yifat A. Danieli serves as the Head of Marketing Operations at AppsFlyer, a position she has held since 2019. In this role, she oversees marketing processes and implements innovative strategies to enhance customer engagement and retention. Her responsibilities include managing marketing automation and lifecycle marketing initiatives, which are critical for driving customer loyalty and maximizing lifetime value.
Previous Experience in Marketing
Yifat has over 15 years of experience in B2B online marketing, with a focus on full funnel strategies. Prior to her current role, she worked at several companies in various marketing capacities. She was an Online Marketing Manager at Stratoscale from 2015 to 2019 and at Panaya from 2013 to 2015. Additionally, she served as an Online Marketing & Automation Specialist at Totango from 2011 to 2013 and as an Online Marketing Specialist at DVTel Inc. from 2009 to 2011.
Educational Background
Yifat A. Danieli holds an MBA in Marketing from The University of Manchester, which she completed in 2002. She also earned a BA in Behavioral Science with a major in Communication from Management College, graduating in 2001. Furthermore, she studied Computer Science and Mathematics at Tel Aviv Open University from 2003 to 2004, enhancing her analytical skills and technical knowledge.
Specialization in Marketing Automation
Yifat specializes in marketing automation and lifecycle marketing, emphasizing customer engagement and retention. She possesses expertise in various marketing tools, including Salesforce, Marketo, Google Analytics, and Google Tag Manager. Her strategic approach focuses on generating marketing qualified leads (MQL) and improving lead conversion rates, which are essential for effective marketing operations.
Skills and Competencies
Yifat demonstrates strong project management capabilities and a solid background in CRM. She is known for her creativity and problem-solving skills, which enable her to oversee processes effectively. Her high motivation, fast learning abilities, and multitasking skills contribute to her success in the marketing field. Yifat's analytical skills further support her ability to drive marketing strategies that enhance customer lifetime value and reduce churn.