Rochelle Mathews

Senior Director Strategic Partnerships @ Apptentive

About Rochelle Mathews

Rochelle Mathews is a Senior Director of Strategic Partnerships at AppInventiv, specializing in lead identification and database provision for products and solutions. She has extensive experience in business development and partnership management across multiple continents.

Current Role at AppInventiv

Rochelle Mathews serves as the Senior Director of Strategic Partnerships at AppInventiv, a position she has held since 2021. In this role, she focuses on lead identification and database provision for various products and solutions. She coordinates with presales teams to enhance lead generation and qualification processes. Additionally, she develops comprehensive business plans and sales strategies, managing business development efforts across Asia, Europe, and Africa. Her responsibilities also include creating marketing plans that encompass events, exhibitions, mailer campaigns, and other marketing materials.

Previous Experience at Esusu

Rochelle Mathews worked at Esusu in various capacities from 2010 to 2015. Initially, she served as a Business Manager for three years, where she was involved in business operations. Following this role, she transitioned to the position of Senior Business Consultant, contributing for an additional two years. Her experience at Esusu provided her with valuable insights into business management and client relations, which she later applied in her subsequent roles.

Experience at Glue Up

From 2015 to 2017, Rochelle Mathews held the position of Associate Director of Technical Partnerships at Glue Up in Fairfax County, Virginia. In this role, she focused on developing technical partnerships that supported the company's strategic objectives. Her work involved collaborating with various stakeholders to enhance partnership initiatives and drive business growth.

Educational Background

Rochelle Mathews has a solid educational foundation in business management. She studied at Queensborough Community College, where she completed coursework in Business Administration. She later attended the University of Rochester, earning a Master of Business Administration (M.B.A.) with a focus on Business, Management, Marketing, and Related Support Services. Her education has equipped her with the knowledge and skills necessary for her roles in strategic partnerships and business development.

Career Progression at AppInventiv

Rochelle Mathews has had a notable career progression at AppInventiv. She initially joined the company as the Director of Strategic Partnerships in 2017, a role she held until 2021. During this time, she was instrumental in establishing and nurturing strategic partnerships that contributed to the company's growth. Her advancement to Senior Director reflects her expertise and contributions to the organization.

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