Alexandra De Clerck
About Alexandra De Clerck
Alexandra De Clerck serves as the Chief Marketing Officer at AppTweak, where she has worked since 2022. She has a background in digital marketing and app store optimization, with previous roles at Reshift Media Inc. and Brand & Mortar.
Current Role at AppTweak
Alexandra De Clerck serves as the Chief Marketing Officer at AppTweak, a position she has held since 2022. In this role, she focuses on app store optimization and marketing strategies, contributing to the company's growth and visibility in the competitive app market. Her leadership has been instrumental in expanding AppTweak's presence in Asia, aligning marketing efforts with the company's overall strategic goals.
Previous Experience at AppTweak
Before becoming Chief Marketing Officer, Alexandra held several positions at AppTweak. She worked as the Head of Marketing from 2020 to 2022 and as a Growth Marketing Manager from 2018 to 2020. During her tenure, she contributed to discussions on app store optimization strategies and analyzed the impact of COVID-19 on app store search behavior, enhancing the company's marketing initiatives.
Professional Background
Alexandra has a diverse professional background in digital marketing and product management. Prior to her roles at AppTweak, she worked at Reshift Media Inc. as Director of Digital Products and Digital Advertising Manager. She also gained experience as a Social Media Community Manager at Brand & Mortar and as an International Product Management Trainee at Puratos. Her varied roles have equipped her with a comprehensive understanding of marketing and product strategies.
Education and Expertise
Alexandra holds a Master of Science in Global Entrepreneurship from emlyon business school, where she studied Entrepreneurship/Entrepreneurial Studies. She also earned a Master of Science in Business Economics from KU Leuven. Additionally, she participated in an Erasmus Exchange Program at Jönköping International Business School. Her educational background supports her expertise in marketing and business strategy.
Contributions to Industry Discussions
Alexandra has actively contributed to industry discussions on app store optimization and marketing. She has written about the importance of app localization and the impact of Apple's trending searches on app impressions. Her insights also cover the differences between app store optimization and search engine optimization, as well as the influence of app store updates on ASO. She has participated in events such as the ASO Conference and TechCrunch Disrupt.