Jad Matta
About Jad Matta
Jad Matta serves as the Vice President for EMEA at AppTweak, having previously held various leadership roles in customer solutions and account management at companies such as App Annie and Replai. He has a strong educational background in economics and finance, with degrees from HEC Paris and the American University of Beirut.
Current Role at AppTweak
Jad Matta currently holds the position of VP EMEA at AppTweak, a role he has occupied since 2024. His responsibilities include overseeing operations and strategic initiatives across the Europe, Middle East, and Africa regions. Matta's leadership is focused on driving growth and enhancing customer engagement within the mobile app analytics and optimization sector.
Previous Experience at AppTweak
Prior to his current role, Jad Matta served as VP Customer Solutions at AppTweak from 2023 to 2024. During his tenure, he was based in London and Brussels, where he contributed to improving customer service strategies and solutions, enhancing the overall client experience within the organization.
Career at App Annie
Jad Matta has extensive experience at App Annie, where he held multiple roles. He was the EMEA Director of Sales from 2019 to 2022, leading sales initiatives across the region. Before that, he served as Senior Account Manager and AM Team Lead from 2018 to 2019, and as Senior Account Manager and Account Executive Hybrid from 2015 to 2018. His work focused on client management and sales strategy.
Education and Academic Background
Jad Matta studied at HEC Paris, where he earned a Master of Science in Managerial and Financial Economics from 2013 to 2014. He also attended the American University of Beirut, achieving a degree in Economics from 2008 to 2011. Earlier, he completed his French Baccalaureate at College Louise Wegmann from 1993 to 2008.
Early Career and Internships
Jad Matta began his career with internships that provided foundational experience in various sectors. He interned at Bank Audi in 2010 for one month in Lebanon and at Kele Contracting LLC in Dubai in 2011 for one month. He also worked as an Associate - Strategy Analyst at Crescent Global Holding from 2012 to 2013, gaining insights into strategic analysis and business development.