Nathalie Azzi
About Nathalie Azzi
Nathalie Azzi is a Growth Marketing Manager with extensive experience in digital marketing and user experience. She has held various roles in companies such as EFI, Clicktrust, and AppTweak, and possesses expertise in SEO, data visualization, and conversion rate optimization.
Current Role at AppTweak
Nathalie Azzi serves as the Growth Marketing Manager at AppTweak, a position she has held since 2021. In this role, she focuses on driving growth strategies and enhancing the company's digital marketing efforts. Her responsibilities include analyzing market trends and optimizing marketing campaigns to improve user engagement and conversion rates. Nathalie's expertise in SEO and user experience contributes to her effectiveness in this position.
Previous Experience in Digital Marketing
Prior to her current role, Nathalie worked at Clicktrust as a Marketing Manager from 2019 to 2021. She also held the position of Digital Marketing Specialist at EFI from 2017 to 2019, where she conducted technical and content audits for SEO. Her experience spans various roles in marketing, including account development at Volt (Europe) from 2013 to 2017, and sales positions at Decathlon Belgium from 2009 to 2010.
Educational Background
Nathalie Azzi has a solid educational foundation in business and marketing. She studied Business Engineering at Solvay Brussels School of Economics and Management, earning both a Bachelor's degree (2006-2010) and a Master's degree (2010-2012). Additionally, she completed a Certificate in Digital Marketing from Ichec Brussels Management School in 2017. Nathalie also participated in an exchange program at Zagreb School of Economics and Management, focusing on Marketing Management in 2011.
Skills and Expertise
Nathalie possesses a diverse skill set that includes data visualization and conversion rate optimization (CRO). Her expertise in conducting technical and content audits for SEO enhances her ability to improve digital marketing strategies. She has a keen interest in user experience (UX) and is dedicated to exploring new tools and technologies in the digital marketing space, which aids in her professional development and effectiveness in her roles.