Simon Thillay
About Simon Thillay
Simon Thillay serves as the Head of ASO at AppTweak, where he leads an international team of ASO experts. With a background in business and marketing, he has contributed significantly to discussions and presentations on app store optimization and its evolving landscape.
Work at AppTweak
Simon Thillay has served as the Head of ASO at AppTweak since 2020. In this role, he manages an international team of ASO experts, focusing on providing insights for top iOS and Android applications. His responsibilities include representing AppTweak within the ASO community and engaging in discussions about significant trends and updates affecting app store optimization.
Education and Expertise
Simon Thillay has an extensive educational background. He studied at Lycée Henri IV in Paris, where he completed a Classe préparatoire économique from 2010 to 2012 and earned a Baccalauréat ES with honors from 2007 to 2010. He furthered his education at ESSEC Business School, obtaining a Master of Science in Business with a focus on law and media from 2012 to 2016.
Background
Before his current position, Simon Thillay held various roles in the tech and marketing sectors. He worked as a Game Manager at TFJoy Limited in 2015 and as a Growth Marketing Manager at Deezer from 2017 to 2019. He also served as an ASO Expert at AppTweak for five months prior to his current role, and as a Junior Business Developer at KOS Research in 2013.
Achievements
Simon Thillay has actively contributed to the ASO community through various discussions and presentations. He has presented at the ASO Conference 2023 on third-party app stores and has been involved in discussions regarding the impacts of Apple's iOS updates on ASO. His insights also cover topics such as app downloads influenced by popular TV shows and the importance of concept validation in app development.