Karthik Raj S
About Karthik Raj S
Karthik Raj S is a Business Analyst II at AppViewX in Coimbatore, Tamil Nadu, India, where he has worked since 2021. He has a background in digital marketing and analytics, with experience in managing online demand generation for IT security SaaS products targeting the Japan and China regions.
Work at AppViewX
Karthik Raj S has been employed at AppViewX as a Business Analyst II since 2021. He is based in Coimbatore, Tamil Nadu, India. In this role, he manages online demand generation for IT security SaaS products, specifically targeting the Japan region while also providing oversight for the China region. His responsibilities include analyzing market trends and developing strategies to enhance product visibility and lead generation.
Previous Experience
Before joining AppViewX, Karthik worked in various roles that contributed to his expertise in digital marketing and project management. He served as a Digital Marketing professional at NetElixir for one month in 2020. Prior to that, he was a Digital Marketing Analyst at Zoho Corporation from 2018 to 2019. He also held the position of Project Manager at UniRetail Consumer Brands Pvt. Ltd. for six months and completed a Management Internship at Marmag Infra Pvt. Ltd. for two months in 2020.
Education and Expertise
Karthik Raj S holds a Bachelor of Technology (BTech) in Computer Science from Amrita Vishwa Vidyapeetham, where he studied from 2014 to 2018. He furthered his education by obtaining a Master of Business Administration (MBA) from Amrita School of Business, completing his studies from 2019 to 2021. His academic background equips him with a strong foundation in both technical and business disciplines.
Entrepreneurial Interests
Karthik has a keen interest in entrepreneurial discussions, focusing on standout designs, user flows, UX, and UI. He describes himself as a 'tech-headed nut' who seeks innovative product ideologies and technological concepts that are suited for the market. He is on a journey to integrate his marketing and analytics knowledge, aiming to tell data-driven stories creatively.