Sanchita Chakraborti
About Sanchita Chakraborti
Sanchita Chakraborti serves as the Director of Product Marketing at AppViewX, bringing over 20 years of experience in product marketing, content marketing, and competitive analysis. She has held various roles at IBM and other companies, specializing in account-based marketing and project management.
Work at AppViewX
Sanchita Chakraborti has been serving as the Director of Product Marketing at AppViewX since 2021. In this role, she focuses on developing and executing marketing strategies that enhance the company's product offerings. Her position is based in Bengaluru, Karnataka, India, where she leverages her extensive experience in product marketing to drive growth and customer engagement.
Education and Expertise
Sanchita Chakraborti holds a Master's degree in Management from St. Mary's University of Minnesota, USA, where she studied from 1998 to 2000. She also studied at Presidency College. Her expertise encompasses Account Based Marketing, Project Management, B2B SaaS, Cybersecurity, and Identity and Access Management (IAM), reflecting her comprehensive knowledge in the marketing and technology sectors.
Background
Sanchita Chakraborti has over 20 years of experience in various roles within product marketing, content marketing, pre-sales, and competitive analysis. Her career includes significant positions at IBM, where she worked in multiple capacities, including Project Manager for Digital Marketing, Competitive Analyst, and Senior Product Marketing Manager. Prior to her tenure at IBM, she held roles at Siemens and MphasiS, contributing to her broad understanding of the industry.
Professional Experience at IBM
Sanchita Chakraborti's professional journey at IBM spanned several years, where she held various roles. She served as a Tivoli Competitive Analyst from 2012 to 2015, followed by a position as Competitive Analyst for Cloud Foundational Services from 2015 to 2017. She then transitioned to Account Based Marketing Manager from 2019 to 2020, and later as Senior Product Marketing Manager from 2020 to 2021, before moving to her current role at AppViewX.
Previous Roles and Contributions
Before her extensive career at IBM, Sanchita Chakraborti worked at 24/7 CUSTOMER PRIVATE LIMITED as Sales Support from 2002 to 2004, and at Siemens as Deputy Manager for Competitive Analysis and Corporate Communications from 2004 to 2006. She also held a position at MphasiS as Senior Manager for Global Sales Support from 2006 to 2009. These roles contributed to her foundational skills in competitive analysis and sales support.