Hannah W.
About Hannah W.
Hannah W. is a Digital Marketing Analytics Specialist currently employed at Aptive Resources in Alexandria, Virginia. With a background in digital marketing and analytics, she has held various roles in the industry, including positions at Boldist, Franklin Energy, and Avant Healthcare Professionals.
Work at Aptive Resources
Hannah W. has been employed at Aptive Resources as a Digital Marketing Analytics Specialist since 2021. In this role, she focuses on developing conversion optimization strategies that enhance efficiency and increase return on investment (ROI) within the digital marketing department. She is responsible for analyzing online user behavior, conversion data, customer journeys, and funnel analysis. Additionally, she provides high-level analytics and dashboards to track client outcomes, both at the overall project level and for individual marketing campaigns.
Previous Experience in Digital Marketing
Prior to her current position, Hannah W. held various roles in digital marketing. She worked as a Senior Digital Marketing Specialist at Franklin Energy from 2020 to 2021. Before that, she served as a Digital Marketing Analyst at Boldist for one year in 2017. Her experience also includes positions as a Public Relations & Digital Marketing Specialist at Avant Healthcare Professionals and as a Marketing Analyst at Burnout Game Ventures, LLC. These roles contributed to her expertise in marketing analytics and public relations.
Education and Expertise
Hannah W. studied at the University of Central Florida, where she earned a Bachelor of Arts (B.A.) in Public Relations, Advertising, and Applied Communication from 2015 to 2017. She also holds an Associate of Arts (A.A.) degree in General Studies from Valencia College, completed from 2013 to 2014. Her educational background provides a strong foundation for her work in digital marketing analytics, enabling her to analyze data effectively and produce actionable insights.
Internship Experience
Hannah W. gained valuable experience through various internships early in her career. She interned at &Barr as a Media Relations Intern and at Orlando Science Center as a Public Relations Intern in 2016. Additionally, she worked as a Marketing Intern at Gravitational Marketing and as a Marketing and Public Relations Intern at Burnout Game Ventures, LLC in 2017. These internships helped her develop skills in public relations and marketing, which she has applied in her subsequent roles.
Leadership Roles
Hannah W. has held leadership positions in Alpha Phi Omega National Service Fraternity, where she served as Public Relations Committee Chair and Corresponding Secretary from 2015 to 2016. These roles involved managing communications and public relations efforts within the fraternity, further enhancing her skills in marketing and public relations.