Nicole La Bonte Crowe

Chief Marketing Officer @ Aptos Retail

About Nicole La Bonte Crowe

Nicole Crowe Chief Marketing Officer

Nicole Crowe serves as the Chief Marketing Officer with over two decades of experience in the marketing sector. She has been instrumental in directing and managing marketing strategies, operations, product marketing, and business development at global, high-growth B2B enterprise software companies. Nicole has established a strong track record in both privately-held and publicly-traded firms, demonstrating significant leadership capabilities.

Nicole Crowe's Career in Enterprise Software Companies

Nicole Crowe has an extensive career history with prominent enterprise software companies. She has held pivotal roles at Manhattan Associates, JDA, Red Prairie (now Blue Yonder), and ACI Worldwide. Within these organizations, Nicole has developed corporate and product strategies, enhanced brand equity, maximized revenue streams, and improved team effectiveness. Her experience spans both high-growth and established companies in the B2B software domain.

Nicole Crowe's Role at Aptos

As the Chief Marketing Officer at Aptos, Nicole Crowe is responsible for overseeing the global marketing function. Her role encompasses brand strategy, driving awareness, demand generation initiatives, and business development to support Aptos' broad solutions portfolio. Nicole's strategic vision and operational oversight have been key to Aptos' marketing success.

Nicole Crowe's Experience in Mergers and Acquisitions

Nicole Crowe has successfully led and completed numerous mergers and acquisitions, including their subsequent integration. Her ability to navigate complex M&A processes has been demonstrated across her roles in various global enterprise software companies. Her experience in mergers and acquisitions adds to her comprehensive background in corporate strategy and business development.

Nicole Crowe Based in Atlanta, Georgia

Nicole Crowe resides in Atlanta, Georgia. From her base in Atlanta, she continues to contribute to the success of global enterprises through her marketing leadership and strategic vision. Her presence in a key business hub allows her to stay connected with industry trends and innovations.

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