Maya Serry Fidel
About Maya Serry Fidel
Maya Serry Fidel serves as the Director of Product Experience and UX/Product Design at Aqua Security, where she leads a team dedicated to enhancing user experiences across various product lines. With a strong educational background in Industrial Design and Graphic Design, she has held several key roles in user experience and product design throughout her career.
Current Role at Aqua Security
Maya Serry Fidel serves as the Director of Product Experience and UX Product Design at Aqua Security since 2021. In this role, she manages a diverse group of UX/UI designers and documentation specialists. Her focus is on improving user experiences across all product lines. She fosters innovation in product development within agile environments and champions a user-first philosophy in product interactions. This approach aims to ensure superior user satisfaction and enhance the overall user experience of security products.
Previous Experience at Aqua Security
Prior to her current role, Maya Serry Fidel worked as the UX team lead at Aqua Security from 2020 to 2021. During this time, she played a key role in leading the UX team to enhance user experiences. Her experience at Aqua Security laid the groundwork for her current position, where she continues to influence product design and user experience.
Education and Expertise
Maya Serry Fidel studied Industrial Design and UI at the Technion - Israel Institute of Technology, where she earned her MSc from 2005 to 2009. She also holds a BSc in Graphic Design from the Holon Institute of Technology, completed from 2001 to 2004. Additionally, she completed a Product Management course at the Technion TLV division in 2019. Her educational background provides a strong foundation for her expertise in user experience and product design.
Career History in User Experience
Maya Serry Fidel has extensive experience in user experience roles. She worked at LivePerson as a Senior User Experience Expert from 2014 to 2020, and previously as a UX UI Team Lead from 2018 to 2020. Her experience also includes roles at MediaMind as a User Experience Expert and Solution Specialist, and at NCR Corporation as a Senior UX Expert. She began her career at UI - Human Factors Ltd. as a UX Expert from 2005 to 2010. This diverse background has equipped her with skills in developing solutions for both B2C and B2B markets.
Teaching Role at Netcraft Academy
Since 2021, Maya Serry Fidel has been a lecturer at Netcraft Academy. In this role, she shares her knowledge and expertise in user experience design with students. Her teaching contributes to the development of future professionals in the field, emphasizing the importance of user-centered design principles.