Polly Alluf
About Polly Alluf
Polly Alluf serves as the VP of Growth Marketing at Aqua Security, bringing over 20 years of experience in full-stack marketing. Her career includes leadership roles at various technology companies, where she has focused on results-driven strategies and digital marketing tools.
Work at Aqua
Polly Alluf currently serves as the VP of Growth Marketing at Aqua Security, a position she has held since 2022. In this role, she focuses on developing and implementing marketing strategies that drive growth and enhance the company's market presence. Prior to her current role, she worked at Aqua Security as the VP of Global Field Marketing for five months in 2022. Her responsibilities include overseeing marketing initiatives that align with the company's objectives and utilizing her extensive experience in full-stack marketing.
Education and Expertise
Polly Alluf earned her B.A. MAGNA CUM LAUDE in Communications, Sociology, and Anthropology from The Hebrew University of Jerusalem, completing her studies from 1995 to 1998. Her educational background supports her extensive experience in marketing, where she has developed expertise in various areas, including messaging, positioning, and partner relations. She has over 20 years of experience in full-stack marketing, demonstrating a strong foundation in both inbound and outbound marketing strategies.
Background
Polly Alluf has a diverse professional background, having worked in various marketing roles across multiple companies. She began her career as a Marketing Specialist at Orbotech from 2000 to 2002 and later held positions at Ness Technologies, Porter Novelli, and Tiny Love. Her experience spans different sectors, including high-tech and consumer products, which has contributed to her comprehensive understanding of marketing dynamics.
Achievements
Throughout her career, Polly Alluf has held significant marketing positions, including VP Marketing at Rookout and Pendo.io, where she contributed to the companies' growth and market strategies. She has engaged in public speaking, sharing her insights on marketing and the high-tech industry. Polly's focus on results-driven and process-oriented marketing strategies has enabled her to successfully manage teams and implement effective marketing automation and funnel management practices.
Marketing Skills and Tools
Polly Alluf possesses a strong skill set in digital marketing, utilizing tools such as SEO and Google Analytics to optimize marketing efforts. Her expertise includes storytelling and content creation, which are essential for effective marketing communications. Additionally, she has experience in organizing and managing exhibitions and conferences, further enhancing her capabilities in executing comprehensive marketing strategies.