Shirley Frid
About Shirley Frid
Shirley Frid serves as the Director of Web & Creative at Aqua Security, where she leads the creative team and manages web assets. With over a decade of experience in technology marketing and product management, she has held various roles in notable companies, including founder of Kuli Ozen and project manager at Vizrt.
Current Role at Aqua Security
Shirley Frid serves as the Director of Web & Creative at Aqua Security, a position she has held since 2019. In this role, she leads the creative team, focusing on brand development and media content production. She manages Aqua Security's web assets, which include the main website, blog, and wiki. Her responsibilities encompass overseeing the post-launch phase of web products, emphasizing product marketing, go-to-market strategy, and user education.
Previous Experience at Aqua Security
Prior to her current role, Shirley Frid worked at Aqua Security as the Head of Content Marketing from 2018 to 2019. During her tenure, she contributed to the company's content strategy and marketing efforts. She also held a position in Special Marketing Missions at Aqua Security from 2017 to 2018, where she focused on specific marketing initiatives.
Background in Technology and Marketing
Shirley Frid has over a decade of experience in managing and marketing technology products and projects. She has held various roles in the technology sector, including Project Manager and Customer Advocate at Vizrt from 1999 to 2001, and Corporate Customer Operations at Vizrt from 2005 to 2011. Additionally, she served as Head of Marketing at Personali Inc for six months in 2015 and worked as Websites Manager at ClickTale from 2013 to 2015.
Education and Training
Shirley Frid studied at Tel Aviv University, where she earned a Bachelor of Fine Arts (BFA) in Cinema and TV from 1992 to 1995. She also attended New York University, achieving a Diploma in 3D graphics and special effects from 1996 to 1997. This educational background supports her transition from broadcast graphics and video technologies to web design, UX, and digital marketing.
Entrepreneurial Experience
Shirley Frid founded and served as the CEO of Kuli Ozen from 2013 to 2015. This entrepreneurial venture allowed her to apply her skills in a leadership role, focusing on the development and management of the company. Her experience in founding a company adds to her diverse background in the technology and marketing sectors.