Cindy Schmid
About Cindy Schmid
Cindy Schmid is a CRM Manager at Aquent, specializing in General Motors B2B Dealer Systems-Retail Sales Support. With over 30 years of experience in various roles at General Motors, she excels in brand management, retail strategy, and team facilitation.
Work at Aquent
Cindy Schmid has been employed at Aquent since 2011, where she serves as the CRM Manager for General Motors B2B Dealer Systems-Retail Sales Support. In this role, she has accumulated over 13 years of experience at the GM RenCen in Detroit, MI. Her responsibilities include managing customer relationship management strategies that support retail sales efforts within the B2B sector.
Previous Experience at General Motors
Cindy Schmid has an extensive history with General Motors, having held multiple positions over several years. She worked as the Saturn Retail Strategies Project Leader from 1998 to 2005 and as the Saturn Retail Training Manager from 1995 to 1997. Her career at GM also includes roles as the Buick Metro District Sales Manager in Los Angeles from 1989 to 1992, and as a Saturn Dealer Network Consultant & Field Operations from 1987 to 1989. Additionally, she served as the Saturn Team Leader for Sales & Financial Services Retail Training from 1992 to 1995 and was involved in Marketing/Sales Promotion from 2005 to 2009.
Education and Expertise
Cindy Schmid holds a Bachelor of Science in Business Administration with a major in Marketing from California State University - East Bay. Her educational background supports her expertise in brand management and marketing strategies. She specializes in integrating brand philosophy into co-marketing sponsorships and has a strong focus on retail strategy and process development.
Skills and Leadership
Cindy Schmid possesses exceptional communication and interpersonal skills, which have been crucial in her leadership roles and team facilitation. Her ability to innovate is demonstrated by her key role in the clean-sheet development and launch of the Saturn Brand. Additionally, her diverse background includes expertise in event planning and sponsorships, enhancing her marketing and sales promotion capabilities.