Michael Masson
About Michael Masson
Michael Masson serves as the Retail Digital Strategist for Audi Canada at Aquent, where he has worked since 2022. He possesses extensive experience in digital marketing within the automotive industry and holds an Honours Bachelor of Commerce from Fanshawe College.
Work at Aquent
Michael Masson has been employed at Aquent since 2022, serving as the Retail Digital Strategist for Audi Canada. In this role, he focuses on developing and implementing digital strategies tailored to the automotive retail sector. His work involves enhancing customer engagement through digital platforms and optimizing marketing efforts to drive sales.
Previous Experience in Digital Marketing
Prior to his current position, Michael held multiple roles in digital marketing. He worked as a Digital Marketing Manager at Maserati of London & Alfa Romeo of London, as well as at Oxford Dodge and Revive & Drive, all from 2020 to 2022. In these positions, he was responsible for creating and executing digital marketing strategies that improved brand visibility and customer acquisition.
Education and Expertise
Michael Masson studied at Fanshawe College, where he earned an Honours Bachelor of Commerce in Management (co-op) from 2017 to 2018. He also completed an Advanced Diploma in Business Administration and Leadership Management from 2016 to 2017. His educational background, combined with his professional experience, has equipped him with expertise in retail digital strategy and automotive consulting.
Background in Marketing Coordination
Before advancing to digital marketing roles, Michael worked as a Marketing Coordinator at Vanderwesten & Rutherford Associates Inc. for five months in 2018. This early experience in marketing provided him with foundational skills that he built upon in his subsequent positions within the automotive industry.
Focus on Automotive Consulting and Lead Management
Throughout his career, Michael has maintained a strong focus on automotive consulting and lead management. His expertise in these areas has allowed him to effectively contribute to the marketing strategies of various automotive brands, enhancing their operational efficiency and customer outreach.