Molly Ziske
About Molly Ziske
Molly Ziske is a Communications & Campaign Analytics Specialist with expertise in Adobe Analytics and Google Analytics, currently working at Aquent since 2022. She has a strong background in advertising research and has held positions at Campbell Ewald and McCann Detroit.
Work at Aquent
Molly Ziske has been employed at Aquent since 2022, serving as a Communications & Campaign Analytics Specialist. In this role, she focuses on analyzing communication strategies and campaign performance metrics. Her work is conducted remotely, allowing her to utilize her expertise in digital analytics to enhance website performance and inform strategic decisions.
Previous Experience at Campbell Ewald
Before joining Aquent, Molly Ziske worked at Campbell Ewald as a Senior Analyst from 2018 to 2021. During her three years in this position, she contributed to various analytical projects, leveraging her skills to provide insights that informed marketing strategies and campaign effectiveness.
Experience at McCann Detroit
Molly Ziske held the position of Senior Consumer Insights Manager at McCann Detroit from 2012 to 2018. Over six years, she focused on consumer research and insights, which played a crucial role in shaping marketing initiatives and understanding audience behavior.
Education and Expertise
Molly Ziske earned her Master of Science in Advertising with a focus on research from the University of Illinois Urbana-Champaign, where she studied from 1990 to 1991. Additionally, she holds a Bachelor of Arts in Advertising from Michigan State University, obtained from 1984 to 1987. Her educational background supports her expertise in research design, data collection, and presentation of findings.
Skills in Analytics and Research
Molly Ziske possesses strong skills in utilizing Adobe Analytics and Google Analytics to assess website performance metrics. She is adept at compiling information for sales lead generation and strategy development, using verifiable sources. Her comprehensive skill set includes research design, fielding, collection, and presentation of findings, which are essential for effective campaign analytics.