Pablo Michalco
About Pablo Michalco
Pablo Michalco is a Marketing Performance Analytics Associate at General Manager, currently working at Aquent in Boston, Massachusetts. He has a background in data and insights, having held positions at iProspect and Carat, and holds a Bachelor of Science degree from Oakland University.
Current Role at Aquent
Pablo Michalco serves as a Marketing Performance Analytics Associate at Aquent, a position he has held since 2016. In this role, he focuses on analyzing marketing performance metrics to drive strategic decision-making. His expertise contributes to optimizing marketing campaigns and enhancing overall performance for clients. Aquent is known for providing marketing and creative talent solutions, and Michalco's work aligns with the company's mission to deliver data-driven insights.
Previous Experience at iProspect
Pablo Michalco worked at iProspect in two capacities. Initially, he served as a Data and Insights Specialist from 2013 to 2014 for nine months in Detroit, Michigan. He later advanced to the role of Data and Insights Lead from 2014 to 2016 for two years. In these positions, he was responsible for analyzing data to provide actionable insights that informed marketing strategies and improved campaign effectiveness.
Experience at Carat
Before his tenure at iProspect, Pablo Michalco worked at Carat as a Reporting Tools and Systems Analyst. He held this position for five months in 2012 to 2013 in Detroit, Michigan. His role involved managing reporting tools and systems, which supported data analysis and reporting processes for marketing initiatives.
Educational Background at Oakland University
Pablo Michalco studied at Oakland University, where he earned a Bachelor of Science degree. His studies spanned from 1998 to 2002, providing him with a solid foundation in analytical skills and knowledge relevant to his career in marketing analytics.