Simon Lusty
About Simon Lusty
Simon Lusty serves as the Chief Marketing Officer at Aquent, where he has worked since 2021. With over two decades of experience in marketing and leadership roles across various regions, he has significantly influenced brand strategy and business impact for Aquent's diverse portfolio.
Current Role as Chief Marketing Officer
Simon Lusty serves as the Chief Marketing Officer at Aquent, a position he has held since 2021 in Los Angeles, California. In this role, he is responsible for overseeing the marketing strategy and initiatives that drive brand recognition and business impact for Aquent's diverse portfolio, which includes Aquent Talent and Aquent Scout. His leadership focuses on integrating innovative marketing practices to enhance the company's presence in the competitive landscape.
Previous Experience at Aquent
Lusty has a significant history with Aquent, having worked in various capacities since 2007. He was the Director in Sydney for 11 months before taking on the role of Regional Director for Australia and New Zealand from 2008 to 2010. He later served as Managing Director from 2013 to 2019, contributing to the company's growth and market leadership. His extensive tenure has allowed him to influence Aquent's strategic direction across multiple regions.
Experience at Firebrand Talent Search
Before rejoining Aquent, Lusty held key positions at Firebrand Talent Search. He served as Director from 2010 to 2012 and later as Managing Director for the Asia Pacific region in 2012. His leadership at Firebrand involved overseeing operations and driving talent acquisition strategies within the competitive recruitment market.
Background and Education
Simon Lusty completed his education at Hamilton Boys High School from 1989 to 1993 and also attended Te Uku School. His academic background laid the foundation for his career in marketing and recruitment, where he has developed a strong understanding of brand strategy and market dynamics over two decades.
Contributions to Industry Discussions
Lusty has contributed to discussions on the role of humans in an AI-driven world, emphasizing the irreplaceability of human roles in workflows influenced by artificial intelligence. His insights reflect his passion for innovation and the intersection of technology and human resources, which he actively promotes through writing and industry engagement.