Tanoy Chakraborty
About Tanoy Chakraborty
Tanoy Chakraborty is a Senior Executive in Digital Marketing with extensive experience in managing paid advertising and SEO strategies. He has worked for various companies in India, including Vinove Software, Shaadilogy, and ARC Document Solutions, and holds a Master of Computer Applications degree from Narula Institute of Technology.
Current Role at ARC Document Solutions
Tanoy Chakraborty serves as a Senior Executive in Digital Marketing at ARC Document Solutions. He has been in this role since 2022, contributing to the company's marketing strategies and initiatives. His responsibilities include managing digital marketing campaigns and optimizing online presence to enhance brand visibility.
Previous Experience in Digital Marketing
Prior to his current position, Tanoy held various roles in the digital marketing field. He worked as a Digital Marketing Specialist at Itobuz Technologies Pvt. Ltd. from 2019 to 2021. He also served as a Sr SEO & Social Media Executive at Shaadilogy from 2017 to 2019 and as an SEO Analyst at Adjetter Media Network Pvt Ltd. from 2015 to 2016. His experience spans multiple aspects of digital marketing, including SEO and social media management.
Educational Background
Tanoy Chakraborty completed his Master of Computer Applications (MCA) at Narula Institute Of Technology from 2011 to 2014. He also attended Kendriya Vidyalaya, where he studied Mathematics, Physics, Chemistry, English, and Computer Science, achieving his Secondary, Senior Secondary, and Primary Education from 1996 to 2008.
Digital Marketing Skills and Expertise
Tanoy possesses extensive skills in digital marketing, particularly in managing and optimizing paid ads on platforms like Google and LinkedIn. He has solid knowledge of tools such as Google Analytics 4 (GA4), Google Tag Manager (GTM), SEMRush, HubSpot, and Ahref. His expertise includes planning and executing lead generation experiments and creating content marketing funnels to attract and convert potential customers.
Collaboration and Optimization Efforts
In his roles, Tanoy collaborates with internal teams to create landing pages and optimize user experience. He focuses on ensuring maximum return on investment (ROI) from marketing campaigns and continuously measures the effectiveness of various marketing strategies.