Diana Yao
About Diana Yao
Diana Yao is a Trade Marketing Manager at ARC Glassware (China) Co., Ltd., where she has worked since 2015. She has a strong background in developing promotion plans, launching customized products, and exceeding sales targets through effective channel management.
Current Role at ARC Glassware
Diana Yao serves as the Trade Marketing Manager at ARC Glassware (China) Co., Ltd. since 2015. In this role, she has developed annual promotion plans and theme activities, focusing on optimizing the implementation and effectiveness of promotions through regular tracking and data analysis. Her strategic approach has contributed to exceeding regional sales targets for five consecutive years, showcasing her expertise in channel management and promotion planning.
Education and Academic Background
Diana Yao studied at 山西大同大学, where she focused on 英语教 and earned a 学士学位 from 2009 to 2013. Her academic background provides a foundation for her career in trade marketing and communication within the industry.
Professional Experience and Previous Roles
Before her tenure at ARC Glassware, Diana worked as a CEO Assistant at LAVENNA International Hotel Co., Ltd. from 2013 to 2015. This role allowed her to gain valuable insights into operational management and strategic planning, which she later applied in her marketing career.
Achievements in Trade Marketing
Diana has successfully signed direct supply contracts with major retailers, including RT-Mart Taiwan in 2018 and Yonghui in 2019. She has also led the development of new channels, such as TV shopping in Taiwan, and increased the total number of distributors by three times through effective customer development strategies.
Key Projects and Contributions
Diana played a significant role in the development of Parisian Macao, the largest hotel project of ARC China. Her contributions to this project highlight her ability to manage large-scale initiatives and drive successful outcomes in the competitive market.