Fahad Shariff
About Fahad Shariff
Fahad Shariff is a Digital & Ecommerce Manager at Arc, where he oversees the e-commerce strategy and development roadmaps. With a background in graphic design and marketing, he has successfully launched Arc's e-commerce business and expanded its online presence across major platforms.
Work at Arc
Fahad Shariff has been serving as the Digital & Ecommerce Manager at Arc since 2014. In this role, he manages the profit and loss (P&L) and defines the e-commerce strategy and development roadmaps. He successfully launched the e-commerce business for Arc, integrating logistics, payment gateways, inventory management, and customer relationship management (CRM) to enhance user experience. Previously, he worked as a Digital Content Manager at Arc from 2011 to 2014, where he contributed to the company's digital content initiatives.
Education and Expertise
Fahad Shariff holds a Bachelor of Business Administration (BBA) in Marketing from SBS Swiss Business School. He also earned a Diploma in Commerce from the College of Commercial Education. Additionally, he completed an Advanced Diploma in Multimedia from Aptech Pakistan and a Certificate in Screen from the Queensland School of Film & Television in Australia. His educational background supports his expertise in digital marketing and e-commerce.
Background in Graphic Design
Fahad Shariff has a background in graphic design, having worked as a Freelance Graphic Designer at MCOM Pvt. Ltd. in Pakistan from 2004 to 2005. He also served as a Digital Graphic Designer at Promate Technologies Ltd. in Dubai for nine months in 2009. Furthermore, he worked as a Freelance Graphic Designer for Glenda Stenner Recruitment Pty Ltd. in Brisbane, Australia, from 2006 to 2008. His experience in graphic design has contributed to his digital content and marketing roles.
Digital Marketing Initiatives
In his current role at Arc, Fahad Shariff oversees the digital and social media budget for campaigns on platforms such as Google Ads and Facebook Ads. He has developed and executed content marketing strategies that increased audience engagement across various social media platforms, including Facebook, Instagram, YouTube, Pinterest, and TikTok. Additionally, he created and implemented an annual global influencer strategy to effectively communicate Arc's core brand values.
Professional Experience Prior to Arc
Before joining Arc, Fahad Shariff gained experience in digital content management as a Digital Content Executive at Create Media Group in Dubai from 2010 to 2011. His diverse professional background includes roles that have enhanced his skills in digital marketing, content creation, and e-commerce strategy.