Isabelle Wrona
About Isabelle Wrona
Isabelle Wrona is a seasoned international product manager specializing in glassware, currently working at Arc since 2015. She has extensive experience in marketing and product development, supported by a strong educational background in various relevant fields.
Current Role at Arc
Isabelle Wrona currently holds the position of Chef de Produit International RHF - Expert Verrerie at Arc. She has been in this role since 2015, contributing for a total of nine years. In her capacity, she is responsible for the activation and deployment of promotional and communication tools. This includes managing public relations, digital marketing, promotions, and point-of-sale advertising. Additionally, she supports media and digital plans, which encompass brand ambassadors and trade shows.
Previous Positions at Arc
Isabelle Wrona has held several positions at Arc prior to her current role. She worked as a Coordinatrice Marketing Division International from 2003 to 2007, and as a Coordinatrice International Produit Verrerie for one year from 2008 to 2009. Following this, she served as a Coordinatrice Sourcing BtoB from 2007 to 2008, and as a Chef de Produit Vaisselle from 2011 to 2014. Additionally, she was a Trade Marketer Europe from 2014 to 2015, and an Assistante Chef de Produit from 2010 to 2011.
Education and Expertise
Isabelle Wrona has a strong educational background in product management and marketing. She studied at ISM - PARIS, where she achieved the COUPLE MARCHE PRODUIT since 2014 and completed the FORMATION CHEF DE PRODUIT since 2005. She also attended CENTRE DE FORMATION ARC FRANCE for FORMATION FORMATEUR since 2005. Additionally, she pursued studies at ARKOSE CONSULTING, achieving FORMATION MBTI and FORMATION TRADE MARKETING since 2017. Her education also includes a Maitrise de langues POLONAIS from Université Charles de Gaulle-Sciences humaines, Lettres et Arts (Lille III) since 1990.
Professional Development
Isabelle Wrona has engaged in various professional development programs to enhance her skills. She completed a FORMATION CERAMIQUE at LUCIDEON since 2005. Additionally, she has participated in courses focused on public speaking, achieving PRISE DE PAROLE EN PUBLIC at DAVID TOMLINSON since 2016, and storytelling at JOHNSTON & JOHNSTON since 2017. These programs have contributed to her expertise in communication and marketing strategies.
Market Insights and Trends
In her current role, Isabelle Wrona is involved in identifying market trends and defining insights by regions and countries. This aspect of her work plays a crucial role in shaping product strategies and marketing initiatives at Arc. Her ability to analyze market dynamics supports the company's efforts in aligning products with consumer preferences and industry developments.