Marcie Rielley
About Marcie Rielley
Marcie Rielley is a Marketing and Product Analyst with over 13 years of experience at Arc International, where she manages a portfolio of over 30 tabletop glassware products. She has a background in psychology from Rutgers University and previously worked as an Associate Product Manager at Integra Lifesciences.
Work at Arc International
Marcie Rielley has been employed at Arc International since 2011, serving as a Marketing and Product Analyst. In this role, she manages and updates the company's social media pages, ensuring consistent communication with customers and stakeholders. Rielley is responsible for overseeing more than 30 tabletop glassware products that are distributed to major retailers, including Wal-Mart, Target, and Bed Bath & Beyond. She also creates marketing collateral such as sell sheets, brochures, and newsletters to promote these products effectively.
Education and Expertise
Marcie Rielley studied at Rutgers University, where she earned a Bachelor of Arts degree in Psychology from 2004 to 2007. She also completed her secondary education at Pennsauken High School. Rielley's academic background provides her with a strong foundation in understanding consumer behavior, which she applies in her market analysis and product management roles. Her expertise includes conducting in-store surveys to gather market insights and collaborating with the R&D team to develop new product and technology offerings.
Background in Product Management
Prior to her current position at Arc International, Marcie Rielley worked at Integra Lifesciences as an Associate Product Manager from 2007 to 2011. During her four years in this role, she gained valuable experience in product management and market analysis. Her responsibilities included launching a new branding statement and developing a refreshed look for retail and B2B products. This experience has contributed to her skills in managing product lines and implementing effective marketing strategies.
Sustainable Development Initiatives
Marcie Rielley leads the sustainable development initiatives at Arc International. In this capacity, she focuses on integrating sustainability into the company's product offerings and marketing strategies. Her leadership in this area reflects a commitment to environmentally responsible practices and innovation within the company. Rielley's work in sustainable development aligns with current market trends and consumer demand for eco-friendly products.