Olga Frolenkova
About Olga Frolenkova
Olga Frolenkova serves as the Deputy Marketing Director at Arc International, where she has worked since 2018. She has extensive experience in communications and project management, having previously held roles at Arc International and COPLAN VOSTOK.
Current Role at Arc International
Olga Frolenkova serves as the Deputy Marketing Director at Arc International, a position she has held since 2018. In this role, she oversees marketing strategies and initiatives across Russia and the CIS region. Her responsibilities include managing marketing campaigns and enhancing brand visibility. Frolenkova's leadership contributes to the company's efforts in adapting products to meet the specific needs of the local markets.
Previous Experience at Arc International
Frolenkova has a significant history with Arc International, having worked in various capacities. She was a Key Account Manager for the HoReCa sector from 2011 to 2013, focusing on client relationships in Russia. Following this role, she served as the Communications Manager from 2013 to 2018, where she developed external and internal communication strategies that strengthened the company's brand messaging across the region.
Education and Expertise
Olga Frolenkova's educational background includes studies at Université Paris Sorbonne (Paris IV) where she achieved FLE in 2002. She also attended Rouen Business School (ESC Rouen) from 2005 to 2006, specializing in Project Management. Her academic training complements her professional expertise in communication strategies and project management, which she applies in her current marketing role.
Project Management Experience
Before joining Arc International, Frolenkova worked as a Project Manager at COPLAN VOSTOK from 2006 to 2007. In this role, she managed projects for AUCHAN, gaining valuable experience in project execution and client management. This experience has contributed to her ability to organize major events and initiatives that enhance brand visibility for Arc International.
Contributions to Product Development
In her current position at Arc International, Frolenkova has played a key role in developing new product lines specifically tailored for the Russian and CIS markets. Her insights into market trends and consumer preferences have been instrumental in aligning product offerings with regional demands, ensuring the company's competitiveness in these markets.