Art Brown Ii
About Art Brown Ii
Art Brown II serves as the Senior Director of Performance Marketing at ArisGlobal, focusing on global marketing strategies in the Life Sciences SaaS sector. With extensive experience in various marketing roles across the healthcare and technology industries, he emphasizes digital connectedness and strategic initiatives to drive growth.
Work at ArisGlobal
Art Brown Ii currently serves as the Senior Director of Performance Marketing at ArisGlobal, focusing on Global Marketing within the Life Sciences Software as a Service (SaaS) sector. He has held this position since 2023, contributing to the company's marketing strategies and initiatives. Prior to this role, he worked as the Director of Product Marketing at ArisGlobal from 2021 to 2023, where he was involved in marketing related to Data & Analytics, Clinical, and Regulatory aspects of the SaaS offerings.
Previous Experience in Marketing
Art Brown Ii has extensive experience in various marketing roles across different organizations. He was the Head of Marketing at TruthPoint from 2014 to 2016, focusing on Demand Generation and Product Marketing for Patient Rounding Software. He also served as the Marketing Director at Fairview Health Services from 2018 to 2020, overseeing Patient & Employer Products. His earlier roles include Marketing Manager at Starkey Hearing and Marketing Specialist at CVS Health, among others, showcasing a diverse background in marketing across multiple sectors.
Education and Expertise
Art Brown Ii studied at the University of St. Thomas, where he earned a Mini MBA in Business Administration and Management. He also holds a Bachelor of Arts degree with a Double Major in Advertising and Communication Strategy from the University of Minnesota. His educational background supports his expertise in developing content strategies, driving top-line growth, and launching new products in the marketing field.
Marketing Strategies and Leadership
Art Brown Ii emphasizes digital connectedness in marketing strategies and advocates for agile approaches to enhance marketing efficiency and adaptability. He collaborates with agency partners to scale marketing functions effectively and practices servant leadership, inspiring and motivating teams through example. His focus on user-friendly marketing solutions is complemented by his expertise in UI/UX, contributing to the development of effective marketing initiatives.
Achievements in Marketing Roles
Throughout his career, Art Brown Ii has specialized in launching new products and seeking market differentiation. He has been involved in strategic planning and management for conferences, enhancing event effectiveness. His roles have consistently focused on driving growth through strategic marketing initiatives and aligning content strategies with business objectives and audience needs.