Emilio De Armas
About Emilio De Armas
Emilio De Armas is a Senior UX Manager in Product Design at ArisGlobal, specializing in digital strategies and user experience optimization. He has extensive experience in UX leadership roles at notable companies including Newsweek, HBO Latin America, and Sapient.
Current Role at ArisGlobal
Emilio De Armas serves as the Senior UX Manager in Product Design at ArisGlobal, a position he has held since 2020. In this role, he focuses on enhancing user experience through effective design strategies. His responsibilities include leading projects that improve user engagement and satisfaction across various digital platforms. Emilio's expertise in user experience design plays a critical role in shaping the company's approach to product development.
Previous Experience at Newsweek
Emilio De Armas worked as the User Experience Director at Newsweek from 2018 to 2020, based in the Miami/Fort Lauderdale area. During his tenure, he was responsible for overseeing user experience initiatives that enhanced the publication's digital presence. His leadership contributed to the development of strategies aimed at improving user engagement and retention.
Education and Expertise
Emilio De Armas holds a Master's degree in Information Science/Studies from Florida State University, where he studied from 2000 to 2003. He also earned a Bachelor of Arts in Sociology and Anthropology from Florida International University, completing his studies from 1997 to 1999. His educational background provides a strong foundation for his expertise in designing and implementing digital strategies throughout the consumer lifecycle.
Professional Background
Prior to his current role, Emilio De Armas accumulated significant experience in user experience design. He worked at Sapient as a User Experience Manager from 2006 to 2017, where he contributed to various projects that enhanced user interaction. He also served as Manager of UX/UI at HBO Latin America from 2018 to 2020. His diverse background in user experience roles has equipped him with strong practical knowledge in assessing information needs and designing information spaces.
Key Projects and Contributions
Emilio De Armas has led significant projects that showcase his expertise in user experience design. Notably, he led the UX track of a $9 million project for Norwegian Cruise Line, focusing on enhancing user experience across their digital platforms. He also re-architected the subscription flow for various form factors, aiming to improve conversion and retention rates. Additionally, he performed the business's first heuristic evaluation to inform digital strategy and user experience planning.