Paul Dean
About Paul Dean
Paul Dean serves as the Director of Sales for the Arity Marketing Platform, bringing extensive experience in sales and marketing across various companies. He has held key positions at NinthDecimal, Captivate Network, DataXu, and Tribune Company, and possesses expertise in programmatic marketing and enterprise sales.
Current Role at Arity
Paul Dean serves as the Director of Sales for the Arity Marketing Platform, a position he has held since 2021. In this role, he focuses on driving sales initiatives and strategies to enhance the platform's market presence. His responsibilities include overseeing sales operations and collaborating with teams to meet business objectives. His experience in sales and marketing positions him to effectively lead efforts in this capacity.
Previous Experience in Sales and Marketing
Prior to his current role at Arity, Paul Dean held several significant positions in sales and marketing. He worked at NinthDecimal as VP of Revenue Operations and Sales Enablement from 2019 to 2020. Before that, he served as Vice President of Sales - Central at Captivate Network from 2007 to 2009. His tenure at DataXu as Director of Sales and Business Development lasted from 2011 to 2017, and he also held a position at Accuen as Client Solutions Director from 2010 to 2011.
Education and Expertise
Paul Dean studied at Emory University - Goizueta Business School, where he earned a Bachelor of Business Administration (BBA) with a focus on Marketing. He also holds a Master of Business Administration (MBA) from DePaul University's Driehaus College of Business, specializing in Marketing. His expertise includes programmatic marketing, enterprise sales, and leveraging the Brand/Agency/Partner value chain to achieve business objectives.
Leadership and Board Involvement
Paul Dean has demonstrated leadership in the advertising community through his involvement with the Chicago Advertising Federation. He served on the Board of Directors and held the position of Past President from 2006 to 2023. His long-term commitment to this organization highlights his dedication to the industry and his influence within the Greater Chicago Area.
Background in Measurement and Attribution
Paul Dean possesses a strong background in measurement and attribution, insights and analytics, and cross-device attribution. His experience spans various advertising formats, including digital video, mobile, social, display advertising, addressable TV, and OTT/CTV. This diverse skill set enhances his ability to develop strategies that surpass revenue goals and meet client needs.