Salim Notta
About Salim Notta
Salim Notta is a Program Manager at Arke Systems in the Greater Atlanta Area, where he has worked since 2015. He specializes in lead tracking and management systems, web analytics, and has extensive experience in CRM and marketing automation.
Work at Arke
Salim Notta has served as a Program Manager at Arke Systems since 2015. In this role, he focuses on the tactical deployment of lead tracking, lead management, and lead distribution systems. His work contributes to the company's mission of providing technology strategies tailored for marketing needs. Notta's tenure at Arke spans over nine years, during which he has leveraged his expertise to enhance operational efficiencies in the Greater Atlanta Area.
Education and Expertise
Salim Notta studied at Georgia State University, where he earned a Bachelor of Business Administration (BBA) in Computer Information Systems from 1997 to 2000. His educational background supports his extensive experience in deploying search engine optimization and web analytics tools, including Google Analytics and Omniture. Notta possesses a deep understanding of CRM, lead management systems, and marketing automation suites, with over five years of experience in these domains.
Background
Before joining Arke Systems, Salim Notta held various positions in the technology and marketing sectors. He worked as a Web Development contractor at Compaq for four months in 2000. From 2001 to 2011, he served as the Chief Technology Officer at Franchise Opportunities Network, where he focused on technology solutions for franchise leads. He later became the General Manager at eMaximation.com and FranchiseBenchmark.com from 2011 to 2014, further developing his expertise in sales and marketing automation.
Achievements
Salim Notta has developed innovative algorithms for lead generation and recommendation engines, showcasing his technical skills and understanding of data-intensive applications. His specialization in high-performance website optimization, along with his experience working with entrepreneurial teams at internet companies, has positioned him as a knowledgeable figure in lead generation for franchises and small to medium-sized businesses (SMBs).