Lisa Ehli
About Lisa Ehli
Lisa Ehli is a Demand Generation Marketing Manager at Arpio, where she has worked since 2023. With a background in marketing and military intelligence, she has held various roles in marketing across multiple organizations, focusing on digital campaign effectiveness and content strategy.
Work at Arpio
Lisa Ehli serves as the Demand Generation Marketing Manager at Arpio, a position she has held since 2023. In this role, she collaborates closely with the CEO and CRO to develop and execute a content creation strategy that aligns with the company's brand and marketing objectives. Her work involves tracking and reporting on the effectiveness of digital campaigns, utilizing insights to refine strategies continuously. This position is based in Durham, North Carolina, and operates in a hybrid work environment.
Education and Expertise
Lisa Ehli has an educational background that includes an Associate's degree in Military Intelligence Operations from Cochise College, obtained between 2007 and 2008. She also holds a Master of Business Administration (MBA) in Organizational Leadership from Methodist University, which she completed from 2011 to 2015. Additionally, she studied Liberal Arts and Sciences at Colorado State University for one year in 2008-2009. This diverse educational foundation supports her expertise in demand generation and marketing strategies.
Background
Lisa Ehli has a varied professional background in marketing and intelligence analysis. She began her career in the US Army as a Signals Intelligence Analyst from 2006 to 2009. Following her military service, she transitioned into marketing roles, including positions as a Marketing Specialist and later as Marketing Director at Paylogix from 2017 to 2021. She has also worked as a B2B Marketing Consultant at Project Management Institute and as a Sr. Marketing Manager at Healthfirst in 2021.
Achievements
During her tenure at various organizations, Lisa has achieved notable results in marketing initiatives. At AWS re:Invent, she managed and cultivated company sponsorship, achieving 130% of the lead goal for the event. She also oversaw the design and production of promotional materials, ensuring consistent branding. Additionally, she amplified brand awareness and social followership, resulting in a 62% increase in LinkedIn followers within 90 days. These accomplishments reflect her effectiveness in driving marketing success.