Natascha Martens
About Natascha Martens
With over 17 years of experience in business development, sales, and partnerships, I am a strategic problem-solver and results-oriented leader who thrives on building long-term customer relationships and negotiating win-win partnership agreements in competitive and complex environments. Currently, I work as a Partnerships lead at Arta Finance, a fintech platform that connects investors with alternative investment opportunities and AI-Managed Portfolios. In this role, I leverage my extensive network and domain expertise in financial services, cloud computing, and digital content to identify, pursue, and close high-value deals with strategic partners across various industries and markets. Previously, I was a Sr. Field Sales Manager at Google, where I managed a set of strategic accounts and oversaw the sales and partnerships strategy for Google Maps in the retail, dining, and health and fitness verticals. During my tenure, I consistently exceeded my quota goals, drove revenue growth from strategic accounts, launched new products and features, and provided customer feedback and insights to the product, engineering, GTM, and marketing teams. I am also a co-founder of JNL2 Properties LLC, a real estate investment and management company that helps investors expand into the Austin market and diversify their portfolio. As a co-founder, I am responsible for sourcing, acquiring, and managing properties, as well as developing and executing marketing and branding strategies to attract and retain tenants and clients. I am passionate about learning new skills, exploring new markets, and creating value for my customers and partners. I am multilingual (fluent in French, Spanish, Portuguese and Italian) and adept at managing complex projects across cross-functional teams and global regions. I am a creative self-starter with a can-do positive attitude and a growth mindset.