Haley Schluter
About Haley Schluter
Haley Schluter is an Associate Director at Artist on Go, where she manages influencer and partnership strategies and oversees brand growth. She has extensive experience in digital marketing and influencer management, having held various roles at companies such as L'Oréal and Function of Beauty.
Current Role at ArtistOnGo
Haley Schluter serves as the Associate Director at ArtistOnGo, a position she has held since 2022. In this role, she manages influencer and partnership strategies, overseeing outreach, management, and execution of a comprehensive influencer strategy. She is responsible for the growth and brand strategy for influencers, as well as the development of content creation and channel strategy for owned and organic social media. Additionally, she handles the strategy and execution of GOM from a media and marketing perspective, ensuring alignment with business objectives.
Previous Experience in Marketing and Media
Haley Schluter has extensive experience in marketing and media. She worked at L'Oréal as Manager of Influencer & Talent Marketing for six years, where she focused on influencer engagement. Prior to that, she served as a Senior Manager for Influencers and Partnerships at Function of Beauty for ten months. Her early career included roles such as Digital Marketer at MKG - Experiential Marketing and Social Media Strategist at Syracuse University, where she developed her skills in digital marketing and social media management.
Educational Background in Broadcast Journalism
Haley Schluter studied at Syracuse University, where she earned a Bachelor's Degree in Broadcast Journalism. Her education spanned from 2011 to 2015, providing her with a solid foundation in media and communication. This background has contributed to her expertise in content creation and digital marketing strategies throughout her career.
Influencer and Partnership Management Expertise
At ArtistOnGo, Haley Schluter is responsible for managing all aspects of influencer and partnership strategies. This includes overseeing outreach efforts, managing relationships, and executing strategies that drive engagement and brand awareness. She utilizes influencers and social media as tools for both acquisition and retention marketing, ensuring that the company's marketing efforts align with overall business goals.
Content Strategy and Performance Metrics
Haley Schluter develops and implements content creation and channel strategies for owned and organic social media at ArtistOnGo. She is responsible for managing the budget and ensuring effective allocation of resources. Additionally, she owns all key performance indicators (KPIs), return on investments (ROIs), and acquisition data reporting for owned, earned, and media channels, which are critical for measuring the success of marketing initiatives.