Christina Yang
About Christina Yang
Christina Yang is the Manager of Content and Communications, East Asia at Arup, with extensive experience in strategic communications and storytelling in the built environment industry.
Title and Role at Arup
Christina Yang holds the title of Manager | Content and Communications, East Asia, at Arup. She has been in this role since 2018. Based in Hong Kong, she is entrusted with designing integrated communications strategies that align with Arup's global vision and values. Christina works closely with senior executives and business leaders to implement strategic communications that aim to drive business growth and enhance brand reputation. Her efforts focus on creating engagement initiatives that bring the company's strategy, vision, culture, and values to life through captivating storytelling.
Previous Positions at Arup
Christina Yang has a long-standing history with Arup, having served in various roles before becoming Manager | Content and Communications, East Asia. She was the Content Lead, East Asia, from 2014 to 2018. Before that, she worked as the Senior Marketing and Communications Officer, East Asia, from 2011 to 2014, and as the Communications Officer, East Asia, from 2008 to 2011. Each role contributed to her expertise in creating strategic communications tailored to the company's needs.
Early Career at Sinomedia
Before joining Arup, Christina Yang worked at Sinomedia in Shanghai as an Editorial Assistant from 2004 to 2006. This role provided her early exposure to the field of communications and journalism, laying the groundwork for her subsequent career in the industry.
Educational Background in Journalism
Christina Yang has a strong academic background in journalism. She earned an MA in Journalism from The University of Hong Kong, studying from 2006 to 2008. Prior to that, she studied at Fudan University and obtained a Minor in Journalism from 2001 to 2003. Her solid educational foundation in journalism has significantly contributed to her ability to translate complex information into engaging stories for diverse audiences.
Undergraduate Studies in English
Christina Yang completed her undergraduate studies at Shanghai International Studies University, earning a BA in English Language and Literature from 2000 to 2004. This academic experience equipped her with essential language skills that have supported her career in communications and content creation.