Felicity Baker
About Felicity Baker
Felicity Baker is a Marketing Manager at Arup, specializing in thought leadership content for the global energy sector and overseeing long-term marketing campaigns.
Title
Felicity Baker holds the position of Marketing Manager at Arup. She has been serving in this role since 2018, working in the Greater New York City Area. As the Marketing Manager, she is responsible for a multitude of tasks that align with the company's marketing and business strategies.
Education and Expertise
Felicity Baker studied Marketing and Communications at Cim | the Chartered Institute of Marketing from 2011 to 2013. This education provided her with a solid foundation in both marketing principles and practical communication skills. Additionally, she attended Bradbourne School For Girls in 1970.
Marketing Campaigns and Strategy
In her role at Arup, Felicity Baker oversees long-term marketing campaigns that align with the company’s core business themes. She ensures that these campaigns resonate with Arup's objectives and target audience. Her strategic oversight plays a critical role in the company's overall marketing success.
Thought Leadership and Content Development
Felicity Baker is also responsible for developing thought leadership content, specifically for Arup’s global energy business. Her work involves creating insightful and authoritative content that positions Arup as a leader in the energy sector. This thought leadership initiative helps to enhance Arup’s global reputation.
Collaboration and Events Management
Felicity Baker collaborates with international teams across Arup to manage public relations, webinars, and events. Her role includes orchestrating these efforts to ensure they are effective and contribute positively to the company’s international presence. This collaboration is crucial for maintaining a unified global marketing strategy.
Mentoring and Development
With a special interest in mentoring, Felicity Baker actively supports the development of junior marketers at Arup. She provides guidance and mentorship to help them grow professionally. Her efforts in this area contribute to building a strong, capable marketing team within the company.