Hele West
About Hele West
Hele West is a Business Development Manager at Arup, with extensive experience in marketing and information management. She has a background in retail management and holds a Professional Postgraduate Diploma in Marketing from CIM.
Title
Hele West is currently serving as the Business Development Manager at Arup. She has been in this role since 2020.
Career at Arup
Hele West has an extensive career at Arup, spanning multiple roles. She began as an Information Manager from 1998 to 2007, followed by a position as a Senior Marketing Officer from 2007 to 2019. In 2020, she took on her current role as Business Development Manager.
Previous Work Experience
Before joining Arup, Hele West worked in various capacities. She was self-employed from 1994 to 1998 in London. Prior to that, she served as the Retail Store Manager at Hobbs London from 1988 to 1991 and as a Retail Salesperson at Harrods from 1986 to 1988.
Educational Background
Hele West holds a Bachelor of Arts degree in Interior Design and Technology from London Metropolitan University, completed in 1994. She also achieved a Professional Postgraduate Diploma in Marketing from The Chartered Institute of Marketing in 2006. Additionally, her educational journey includes attending Strodes Sixth Form College and Brigidine Convent, Windsor, Berks.
Coaching and Development
Hele West coaches both senior and junior team members to present webinars and workshops effectively. She helps them structure content and messaging, thereby enhancing their communication skills.
Restructuring and Marketing Efforts
Hele West collaborates with the global business leader to restructure the website profile for service re-branding. This initiative includes introducing new skills and enhancing project content for over 300 global staff.
Conference and Publication Promotion
In her role at Arup, Hele West positions and promotes research publications and conference papers to internal and external audiences. She guides team members at all levels in disseminating their work to key client groups and broader audiences.
Event Development
Hele West develops and delivers both online and face-to-face client events. These events demonstrate key areas of expertise and provide value-add activities for clients.
Carbon Management and Built Environment
Hele West is involved in managing and reducing carbon across the built environment. She is also focused on integrating carbon considerations into decision-making processes within various projects and programs.