Helen Lafferty
About Helen Lafferty
Helen Lafferty is a Senior Marketing Coordinator at Arup, where she has been contributing to marketing and communications strategies since 2002. She holds a Professional Diploma in Marketing from CIM and a BA (Hons) in Interior Architecture & Design from Teesside University.
Company
Helen Lafferty is currently employed at Arup, a global design, engineering, and consulting firm. She started working at Arup in 2002 and has remained a key part of the team to the present day. Her role involves significant contributions to the company's marketing and communications strategies, particularly within the built environment sector.
Title
Helen Lafferty holds the position of Senior Marketing Coordinator at Arup. She has been with the company since 2002 and has played a significant role in coordinating innovative events that enhance the company's market presence. Her role also involves direct marketing solutions for group leaders, emphasizing her capability in managing fast-paced environments.
Education and Expertise
Helen Lafferty has a diverse educational background. She earned a Professional Diploma in Marketing from CIM | The Chartered Institute of Marketing between 2006 and 2007. Before that, she completed her BA (Hons) in Interior Architecture & Design from Teesside University from 1998 to 2001. Additionally, she attended Merchant Taylor's Girls School in Crosby from 1993 to 1998, where she completed her high school education. Her academic qualifications underpin her expertise in marketing and her passion for great design.
Marketing Innovations at Arup
Helen Lafferty has been instrumental in creating innovative events for Arup, enhancing the company's presence in the built environment sector. Her work involves developing and delivering marketing solutions directly to group leaders. She specializes in gathering client feedback to ensure marketing strategies align well with client needs and expectations, showcasing her adaptability and customer-focused approach.
Background and Career Journey
Helen Lafferty has a long-standing career at Arup, where she has been employed since 2002. Over the years, she has made significant contributions to the company's marketing and communications strategies. Her passion for great design, combined with her educational background in Interior Architecture & Design and Marketing, influences her approach to creating successful marketing campaigns.