Sim Mei Fen
About Sim Mei Fen
Sim Mei Fen is the Assistant Manager of Marketing Communications at Arup in Kuala Lumpur, Malaysia, with extensive experience in corporate communications and marketing.
Current Company
Sim Mei Fen is currently working at Arup as an Assistant Manager in Marketing Communications in Kuala Lumpur, Malaysia. Since 2017, she has played a significant role in enhancing Arup's market profile through strategic PR initiatives and digital marketing efforts.
Previous Roles
Sim Mei Fen has accumulated extensive experience in the field of communications and marketing through various roles. She served as a Senior Executive in Corporate Communications & Advertising at Tokio Marine Life Insurance Malaysia Bhd from 2015 to 2016. Prior to that, she was a Marketing Executive at JJ-Lapp Cable (M) Sdn Bhd from 2012 to 2015 and a PR Executive at Text 100 between 2009 and 2011.
Education and Expertise
Sim Mei Fen attended the University of South Australia, where she obtained a degree in Communication and Media Management from 2007 to 2009. She also completed a Diploma in Mass Communications at KDU University College from 2005 to 2007. Her academic background laid a solid foundation for her career in marketing communications.
Achievements in Marketing Communications
Throughout her career, Sim Mei Fen has developed impactful marketing campaigns that secured coverage from top-tier media such as The Star, NST, The Malaysian Reserve, and The Edge. At Arup, she played a key role in positioning the company as a thought leader in the built environment through strategic PR initiatives and digital marketing.
High-Impact Marketing Efforts
Sim Mei Fen has conceptualized high-impact marketing collaterals for Arup, including brochures, bids, presentations, award submissions, and industry publications. These efforts substantially raised Arup's market profile. She also implemented strategies to integrate regional campaigns into local marketing plans, significantly enhancing brand exposure.
Navigating Covid-19 Challenges
In response to the Covid-19 pandemic, Sim Mei Fen proactively mitigated its impact on business and personnel through effective internal communications and marketing campaigns tailored to meet client needs. Her strategic approach during this period ensured business continuity and maintained client engagement.